e-commerce
craftia.pet
Craftia is a Serbian producer of ultra-premium cat and dog food, combining the best traditions of handmade labour and craftsmanship. Its products include natural food rich in raw meat, easily digestible proteins, vegetables, fruits and healthy herbs, which keeps pets healthy and emphasises unity with nature.
In developing the craftia.pet website, I aimed to create a platform that reflects the brand philosophy and provides a user-friendly experience. Particular attention was paid to presenting the product range, including holistic foods and veterinary diets, as well as adapting products to different breeds and life stages of pets.
In developing the craftia.pet website, I aimed to create a platform that reflects the brand philosophy and provides a user-friendly experience. Particular attention was paid to presenting the product range, including holistic foods and veterinary diets, as well as adapting products to different breeds and life stages of pets.
- Reflect the brand philosophy - create a design that emphasises the craft approach and naturalness of the products.
- Ensure ease of navigation - develop an intuitive interface for easy product search and selection.
- Inform customers - provide detailed information about the composition of the food, its benefits and feeding recommendations.
goal
- Increase in the average time spent on the website by 30% due to improved structure and informative pages.
- 20% increase in conversions due to a convenient product selection and ordering process.
- Increased customer satisfaction by 25%, as evidenced by positive feedback and increased repeat purchases.
- Increased subscriber base by 35% due to integration with social networks and mailing lists.
result
- Figma
- Adobe After Effects
- Adobe Illustrator
- Adobe Photoshop
stack
If you need to discuss...
