saas
seowriting.ai
As a UI/UX & Product Designer, I led the complete visual and functional redesign of SEOwriting.ai — an AI-powered content creation platform. Developed brand identity from scratch, established design systems, and optimized key user flows to enhance usability and business metrics.
GOAL
- Create a cohesive brand identity (style, guidelines, design system)
- Redesign the text editor and dashboard for better UX and conversion
- Improve readability and accessibility (contrast, typography, hierarchy)
- Strengthen brand recognition through marketing materials
- Conduct UX research to validate design decisions
result
- Built a scalable design system – reduced feature development time by 35%
- Redesigned the text editor – decreased user steps by 30%, boosting engagement
- Revamped dashboards & content pages – improved readability, increasing session duration by 20%
- Enhanced brand consistency – strengthened recognition across all touchpoints
- Optimized conversion flows – contributed to a 15% increase in paid subscriptions
- Conducted UX research – implemented data-driven improvements based on user testing
stack
- Figma
- Adobe After Effects
- Adobe Illustrator
- AI
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